Why did I choose this topic?

Generally, the study of  `To investigate Unimas students purchasing behavior regarding fake branded clothes versus original branded clothes ' had the prospective to make importance and practical contribution. It helped to bring clarity in understanding the nature of consumer behavior when buying fake brand and original brand by students. This particular study is important to help the society or can be called here as students which hold the most powerful power where they purchase with their own perception. With that, the finding from this research aimed to influence students and serving benefit to a larger scale of group of people. On top of that, this research has involved a broad of understanding of what is mean by fake brand and original brand and to what extend and why student might undertake such behavior. Does the action by student give benefit to business and themselves or not. The finding of this research can be used as the materials to be practice by the student, academician and even public to analyze determinant. For this, I hope that people who visit my Blog can understand well the topic that I highlight for the next blog. My main objective is that I want to share this topic to marketing lecturers and students for the additional information in their lesson, guides and study.