The research design proposed for this study is in the form of explanatory research because as in the research there is lots of answer to the WHY and WHAT question. For instance,
why do people buy fake brand? The purpose of Explanatory research is to looks
for causes and reason. In other word, explanatory research always looks for the
causes and reason of why things happen. For instance, why do some Unimas
students prefer fake branded clothes instead of original ones? Some may answered that they didn’t care about the brand, but as long as it looks nice, they will buy and some may answered because of the price. From the research it shown that that the
research try to find out the real reason why the event happen and it’s
not just reporting but explaining thing in detail. In the research, there is
also some prediction that is put based on the past experienced. The reason that explanatory was chosen as dimension of research study is because, from the
study there is a lots of explanation but the paper opt to seek the
best answer for it. It also provides a picture of the whole situation of purchasing behavior regarding fake and original branded clothes.The issue of fake branded and original branded is an issue that is already known and has description of it which explain the meaning of explanatory research.
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